---
title: 3 Security Trends to Maximize MSP Growth
description: Cynet experts unpack guidance for Managed Security Providers to improve protections for their clients — and maximize profits for their businesses — based on security vendor, data breach and adversary targeting trends.
---

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On-Demand Webinar

# 3 Security Trends to Maximize MSP Growth

Leverage timely insights for a go-to-market edge. Cynet experts unpack guidance for Managed Security Providers to improve protections for their clients — and maximize profits for their businesses — based on security vendor, data breach and adversary targeting trends.

1. **Market moves**  
   The announcement of a Palo Alto/IBM alliance was swiftly followed by news of a joint initiative by CrowdStrike and Google Cloud. These vendors compete for Fortune 100 contracts — but what do their moves signal about the future of managed services for small-to-medium enterprises? Cynet Executive Chairman Douglas Brockett will draw on his deep sector experience to forecast.
2. **Fastest-rising risks**  
   The recently released 2024 Data Breach Investigations Report tracked a 180% increase in the exploitation of vulnerabilities. Cynet Co-Founder & COO Netanel Amar will explain which security capabilities MSPs should emphasize to demonstrate value to existing clients while generating new business opportunities.
3. **SMB targets**  
   Cyberattacks on critical infrastructure. Adversary campaigns targeting defense contractors. CISA characterizes nonprofits, political orgs and journalists as “high-risk communities.” Cynet’s Head of CyOps Ronen Ahdut will shed light on how geopolitics shapes market demand for cybersecurity support.

## Speakers

![Douglas Brockett](https://go.cynet.com/hubfs/1516271233614-modified.png)

### Douglas Brockett

Executive Chairman

![Netanel Amar](https://go.cynet.com/hubfs/netanel-amar.png)

### Netanel Amar

Co-Founder & COO

![Ronen Ahdut](https://go.cynet.com/hubfs/Ronen_A.png)

### Ronen Ahdut

Head of CyOps

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[![play button](https://www.cynet.com/wp-content/themes/cynet/assets/images/homepage-lp/play-arrow.png) ![Goshen-Schools](https://go.cynet.com/hubfs/Goshen-Schools.png)](https://youtu.be/53ypQoSVuD0)

Jeff Rudd, Director of Technology

Goshen Community Schools

---

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