Report

Managed Security Snapshot: 2025 Growth, Gaps & Game Plans

Survey stats reveal security’s role in the channel is evolving.

MSPs are at a make-or-break inflection point. Growth is strong, with rising demand for managed cybersecurity services across small and mid-sized businesses.

But with expansion comes complexity. Operational overhead is beginning to outpace revenue, and profit margins are starting to feel the pressure.

This report surveys MSP leaders to uncover how cybersecurity offerings in the channel are evolving, which obstacles slowing them down, and the strategies that will define the next era of managed security. 


Download the free report for clarifying stats on key considerations, such as: 

  • Growth: How are MSPs achieving expanding the scale and scope of their security services—without adding operational burdens or compromising SLA?
  • Gaps: Which capabilities separate basic security services from more mature offerings?
  • Game Plans: How are MSPs repositioning security from a support function into a strategic business differentiator?

The data leaves little doubt. Cybersecurity is a powerful growth lever in the channel, but it’s also the most reliable route to long-term client loyalty. Nearly every MSP surveyed (96%) said their cybersecurity services have had a positive impact on retention. Effective protection is sticky, strengthening trust and keeping clients invested for the long haul.

Backed by the industry, loved by customers.

Outstanding results in 2024 Mitre ATT&CK

100% Detection Visibility

100% Technique-Level Coverage

100% Protection

100% Prevention

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Top-tier performance according to our users

98% score for Real-Time Detection

97% score for 24/7 support

97% score for Automated Remediation

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Recommended by 95%

Overall 4.8/5 Rating

Product capabilities 4.8/5 Rating

Ease of deployment 4.8/5 Rating

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What our customers say

“Cynet has made it so much easier to focus on other things in the environment instead of worrying about our cybersecurity initiative. If you really want that piece of mind, you want that single pane of glass, and that single point of access for support, Cynet is really a solution to consider, and I would recommend it hands down to anyone.”

Jeff Rudd, Director of Technology

Goshen Community Schools