---
title: "Webinar:  Top 3 Cybersecurity Trends in 2024"
description: Join Dave Gruber, Senior Analyst at ESG, and George Tubin, Director of Product Marketing at Cynet, to discover more about XDR and see XDR in action.
---

[![Cynet Logo](https://www.cynet.com/wp-content/uploads/elementor/thumbs/Cynet_Logo_Dark-ran98v077f10fndpxr0xlwpxpz8adxxhbu64jr17mg.png)](https://www.cynet.com/)

Webinar | On-Demand

# How SME leaders can make security a strength in 2024

The financial damage wrought by cyberattacks on small-to-medium enterprises is climbing far faster compared to larger organizations. For companies with 1K–5K employees, the cost of an average data breach reached $4.87 million in 2023, a year-over-year increase of nearly 20%.

It is therefore crucial for SME business leaders, as well as technical experts, to recognize which cybersecurity trends will shape risk management calculus in 2024. In this webinar, we will **distill new adversary tactics, black market incentives, and fraught geopolitics into actionable advice** for holistic risk management.

Watch this discussion to address the three most pressing security trends of 2024.

- Cynet Co-Founder & COO Netanel Amar will guide business decision-makers with expert insights to clarify how these trends will affect SMEs, along with advice to boost organizational resilience and protect their bottom lines.
- Based on evolving adversary behaviors and market dynamics, Cynet Director of Product Strategy George Tubin will clarify which cybersecurity capabilities are most important for lean teams as threats proliferate and security budgets flatten.

## Speakers

![Dave Gruber](https://go.cynet.com/hubfs/Gruber%20Headshot%202019-min.png)

### Dave Gruber

Senior Analyst at ESG

![George Tubin](https://go.cynet.com/hubfs/George-Tubin.png)

### George Tubin

Director of Product Marketing at Cynet

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## What our customers say

“Cynet has made it so much easier to focus on other things in the environment instead of worrying about our cybersecurity initiative. If you really want that piece of mind, you want that single pane of glass, and that single point of access for support, Cynet is really a solution to consider, and I would recommend it hands down to anyone.”

[![play button](https://www.cynet.com/wp-content/themes/cynet/assets/images/homepage-lp/play-arrow.png) ![Goshen-Schools](https://go.cynet.com/hubfs/Goshen-Schools.png)](https://youtu.be/53ypQoSVuD0)

Jeff Rudd, Director of Technology

Goshen Community Schools

---

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